{"id":8947,"date":"2026-08-31T10:00:02","date_gmt":"2026-08-31T16:00:02","guid":{"rendered":"https:\/\/www.cnbs.gob.hn\/educacionfinanciera\/?p=8947"},"modified":"2026-09-03T12:03:51","modified_gmt":"2026-09-03T18:03:51","slug":"la-cnbs-participa-en-la-semana-academica-neurobusiness-2026","status":"publish","type":"post","link":"https:\/\/www.cnbs.gob.hn\/educacionfinanciera\/2026\/08\/31\/la-cnbs-participa-en-la-semana-academica-neurobusiness-2026\/","title":{"rendered":"La CNBS participa en la Semana Acad\u00e9mica Neurobusiness 2026"},"content":{"rendered":"

\"\"<\/p>\n

Redacci\u00f3n por Lic. Josu\u00e9 Amador.<\/strong><\/p>\n

El pasado mi\u00e9rcoles 26 de agosto de 2026, la Comisi\u00f3n Nacional de Bancos y Seguros (CNBS), a trav\u00e9s de la Gerencia de Educaci\u00f3n e Inclusi\u00f3n Financiera y G\u00e9nero, particip\u00f3 en la Semana Acad\u00e9mica \u201cNeurobusiness 2026: Neurociencia aplicada a negocios\u201d, <\/strong>organizada por la Universidad Tecnol\u00f3gica Centroamericana (UNITEC), donde se brind\u00f3 la conferencia \u201cUna mirada a las decisiones financieras: enfoque desde la econom\u00eda del comportamiento\u201d<\/strong>, dirigida a 100 estudiantes de las carreras de Finanzas y Econom\u00eda.<\/p>\n

La actividad tuvo como objetivo fortalecer los conocimientos de las personas participantes sobre los factores que influyen en la toma de decisiones financieras desde el enfoque de la econom\u00eda del comportamiento. Durante la conferencia se explic\u00f3 c\u00f3mo las decisiones relacionadas con el consumo, el ahorro, la inversi\u00f3n y el uso del cr\u00e9dito pueden estar condicionadas por el contexto, las emociones, las normas sociales, la publicidad y otros est\u00edmulos externos.<\/p>\n

Asimismo, se abordaron los sistemas de pensamiento que intervienen al momento de decidir, la racionalidad limitada y la fatiga decisional. Tambi\u00e9n se analizaron sesgos cognitivos como la gratificaci\u00f3n inmediata, el sesgo de presente, el exceso de confianza y la aprobaci\u00f3n social, los cuales pueden influir en las compras impulsivas y en la adquisici\u00f3n de compromisos financieros.<\/p>\n

\"\"<\/p>\n

Estos contenidos permitieron que los(as) participantes identificaran con mayor profundidad los factores internos y externos que rodean sus decisiones financieras, fortaleciendo su capacidad de reflexi\u00f3n y an\u00e1lisis ante diferentes alternativas. De esta manera, se promovieron conocimientos orientados a tomar decisiones econ\u00f3micas m\u00e1s acertadas y a participar de forma informada y responsable en el sistema financiero.<\/p>\n

Como parte del taller, se compartieron recomendaciones pr\u00e1cticas como elaborar un presupuesto, controlar los gastos, definir metas financieras, ahorrar antes de gastar, crear un fondo de emergencia, revisar los estados de cuenta y planificar las compras. Asimismo, se presentaron recursos de la Comisi\u00f3n, entre ellos el Aula Virtual, el Portal de Educaci\u00f3n Financiera, las aplicaciones y los simuladores digitales.<\/p>\n

\"\"<\/p>\n

La conferencia fue impartida por el Licenciado Josu\u00e9 Abisa\u00ed Amador, Oficial de Educaci\u00f3n Financiera de la CNBS,<\/strong> quien, desde su experiencia en sociolog\u00eda y econom\u00eda del comportamiento, explic\u00f3 c\u00f3mo las decisiones basadas en patrones cognitivos pueden incidir positiva o negativamente en la vida de las personas.<\/p>\n

Con esta participaci\u00f3n, la CNBS reafirma su compromiso con el fortalecimiento de las capacidades financieras de la juventud universitaria, acercando conocimientos y herramientas que contribuyen a la toma de decisiones responsables, informadas y conscientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Redacci\u00f3n por Lic. Josu\u00e9 Amador. El pasado mi\u00e9rcoles 26 de agosto de 2026, la Comisi\u00f3n Nacional de Bancos y Seguros (CNBS), a trav\u00e9s de la Gerencia [\u2026]<\/span><\/p>\n","protected":false},"author":9,"featured_media":8948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[34,32],"tags":[],"class_list":["post-8947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitaciones","category-ef"],"yoast_head":"\nLa CNBS participa en la Semana Acad\u00e9mica Neurobusiness 2026 - CNBS - GEIFG - Educaci\u00f3n Financiera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cnbs.gob.hn\/educacionfinanciera\/2026\/08\/31\/la-cnbs-participa-en-la-semana-academica-neurobusiness-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La CNBS participa en la Semana Acad\u00e9mica Neurobusiness 2026 - CNBS - GEIFG - Educaci\u00f3n Financiera\" \/>\n<meta property=\"og:description\" content=\"Redacci\u00f3n por Lic. 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